EGO Storage System
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EGO STORAGE SYSTEM

date: 2009
type: office storage system
material: wood
design: Thomas Feichtner
producer: Blaha, Austria

The storage system EGO is nothing more than a simple and elementary piece of office furniture. However, the consistent idea of simplicity alone makes EGO unique in the landscape of office furniture programs. EGO is an uncompromising storage system which does not diminish in value through numerous features and complicated modules. Nevertheless, this system offers a wealth of possibilities for use and addresses any space needs. EGO hides many sophisticated innovations that make this consistent approach possible. Carefully manufactured handles and uniform joints contrast plain cabinet faces, which are available in three basic types: flap, drawer, folding door. The simplicity of the system shows not only in its design but also in its handling. Simple design, planning and ordering is part of the idea. The concept focuses not only on furniture but on man and the quality of man’s working environment. “Ego” [lat. ego = I] in the sense of man as the center and starting point of man’s sphere of action. But also “Ego” in the sense of thoroughgoingness of consistently simple design.

It was important to Thomas Feichtner to see his vision of the contemporary working world reflected in his design. He wanted to create a simple and authentic piece of furniture that works well at the office as well as at home. For the sole reason that he thinks that these areas should not be seen as separated – as if they were parallel worlds. The design of the system contains formal synergies with Thomas Feichtner’s typical design vocabulary. The storage system features integrative grip edges instead of adapted fittings. Thus the edge per se is a major design element of Thomas Feichtner’s work and the link to his independent expression in design. Viewed in this light the grip edge is not only a functional element but also a re current and identity-establishing design feature. The repetitive element of the grip edge creates the characteristic style of the storage system. EGO is manufactured by Blaha, a company of long-standing tradition. Blaha has manufactured office furniture systems and has been associated with the history of modern workplace design for more than eighty years. Blaha runs a special “Office Ideas Center” for the design of office concepts and is the editor of numerous publications on ergonomics and office workplace. With the storage system EGO Blaha combines its methodic approach with contemporary Austrian design.